Important Stats for LinkedIn 2018

linkedin statistics

LinkedIn is the most important social media platform for B2B businesses and can be extremely effective for lead generation.

For brands looking to reach a professional demographic to sell or pitch to, LinkedIn is the place to be.

Here are the most important LinkedIn statistics for 2018:

  • LinkedIn has 260 million monthly active users
  • 40% of the 260 million monthly active users use the platform daily
  • 40 million LinkedIn users are decision makers in their businesses
  • Millennials make up a large proportion of total users. 87 million of the 2 billion millennials worldwide have profiles on LinkedIn
  • LinkedIn is the favourite content distribution platform of B2B businesses with 94% using LinkedIn over Twitter (89%) and Facebook (77%)
  • 43% of marketers that actively use LinkedIn have gained at least one lead through LinkedIn
  • 79% of B2B users favour LinkedIn as an effective lead generation tool
  • 56% primarily use LinkedIn on their mobile devices
  • 50% of all social traffic to B2B blogs and websites comes from LinkedIn
  • Only 0.2% of LinkedIn users have published an article on LinkedIn
  • Content with titles that have 40-49 characters perform the best
  • Content with exactly 8 images perform the best
  • All of B2B leads, 80% come from LinkedIn compared to Twitter (13%) and Facebook (7%)

If you are looking to incorporate LinkedIn into your digital marketing strategy, get in touch to see how we can help.

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