In the digital age where visibility is key, the competition for the top spot in Google is fierce. What if we told you that you could appear at the top of the search results and instantly start gaining traffic the same day?
Keep reading to find out why your business needs PPC and how it can benefit you.
Ultimate Visibility
Unlike SEO where top rankings take time, PPC enables you to get top spot every time as long as your ads are high quality and you are willing to pay for it. As soon as you set your ad campaign LIVE, your ads will appear in the search results, ready for customers to click and convert.
With the top 4 results in the search results more often than not being PPC ads, you can easily overtake your competitors who aren’t running a PPC campaign by bidding for the top ad position for ultimate visibility. The top 3 paid advertising spots get 46% of the clicks on the page!
Instant Results
An efficiently set up PPC campaign can start gaining you leads the very same day. Whilst other marketing channels such as SEO take time to reap results and prove their ROI, once set live, your PPC ads will instantly appear in the search results. If you have a product or service that isn’t part of your long-term online marketing plan, but you want to push it for a short period, PPC can do that then stop at a minute’s notice unlike other forms of advertising.
PPC ads appear to users who are looking to buy and are actively searching for a business just like yours, right now! Unlike other advertising methods where there is a wait time between first discovering your brand and contact, users who have seen or clicked on your ad are ready to contact you immediately.
Specific Targeting
Google Ads enables you to target the right people at the right time, with a relevant message to what they are looking for. Imagine you’re a Birmingham café owner looking for more lunch time customers. You could target users within a 5-mile radius during peak lunch hours, encouraging them to visit your store or order online. With the extensive targeting functionality in Google AdWords, your ads will never show to someone you do not deem as a potential customer. It is easy to attract the wrong audience to your ads with poor targeting and broad keywords which is why many businesses outsource their PPC management to certified specialists.
Budget Control
A common misconception of PPC is that Google will allow your ads to run riot with your money but this isn’t the case. You can define a maximum daily budget for each of your campaigns which Google will never exceed, as well as telling Google how much you are willing to pay for each click. Unlike other marketing strategies such as banner advertising on third party websites which charge CPM, PPC puts a cap on the spend and only shows your ads until your budget for that day has run out.
Improve Your SEO
Whilst PPC doesn’t in any way influence your SEO rankings, you can gain some valuable information from running PPC ads which can help further optimise your SEO campaign. Google gives you a full overview of what keywords your ads are appearing for, what keywords led to clicks and what keywords led to sales.
Are you a business owner that is looking to set up a PPC campaign? Or maybe you have an underperforming campaign that is wasting budget and poorly targeted? Get in touch with the team at In Front Digital to discuss our packages and how we can make your PPC a success.