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SEO success isn’t something you can achieve overnight and there are many common pitfalls that can hinder your performance. Understanding how SEO works and what the common mistakes are before they happen can help you create a successful campaign and overtake your competitors.

If your SEO campaign isn’t performing as well as you had predicted, it’s likely that you have encountered one of the following problems.

Unclear Goals

Like with every element of your marketing strategy, if you don’t know what you SEO goals are then measuring success is impossible. Defining your SEO goals and KPIs during the set-up stage of your campaign is critical to managing expectations and focusing resources/budget in the right areas.

As a business, you will have figures and expectations in mind that you want to achieve via your SEO campaign. Whether you want to increase sales by 10% each month via organic search or boost traffic to specific high value pages, these are important goals to define at the very start of set-up.

Minimal Resources

With a lack of effective resources, your SEO performance will suffer and stall. It is crucial that you have at your disposal:

• People/a dedicated person to focus on your campaigns (you don’t have enough time yourself to give SEO the attention it needs)
• A sufficient budget
• SEO tools for in-depth analysis
• Data collected from your correctly set-up tracking to influence your next steps

Lack of Patience

If you are focused on quick, short-term results then SEO isn’t for you. SEO is a long-term investment that takes time to achieve but is long-lasting and far less costly than other advertising methods. There is a lot of behind the scenes work that goes into SEO results, many of which are out of your hands as you wait for the search engines to discover your changes. After making major SEO changes to your website, it can take up to 3 months for you to see results.

Don’t have the time to dedicate to your SEO? We can help!