Digital Marketing – Where You May Be Going Wrong

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With the Internet constantly changing and evolving, even the most experienced marketers can go wrong with digital marketing and optimization if they don’t keep up with the latest changes in the industry. It can be even more difficult for webmasters who do not have a digital marketing agency on hand to fix any issues that may be damaging their online visibility. Here are a few of the most common digital marketing mistakes and their easy fixes.

Not focusing enough on content

Off page SEO is important for building brand awareness, improving brand reputation and building an authoritative backlink profile. However if you are focusing primarily on link building as a primary source of traffic and aren’t improving your on page content, you may not be getting the amount of traffic to your website that you could be.

Content is an essential element for online visibility and SEO success, on page elements should not be forgotten as they are a main factor of what Google takes into consideration when ranking websites.

Read our blog post on the most important on page elements for SEO here:

Producing content for the sake of having content

A lot of brands think that because they have the ability to post and share content across multiple channels they must provide a constant stream of content no matter the platform. They believe that visibility will result in engagement when, in reality, flooding a platform with information diminishes interest. Quality over quantity! Content should be created with your audience in mind first, and search engines second. You should identify what content is engaged with more by your target demographic and produce more of this; producing content that is irrelevant to what you are offering will only lead to irrelevant traffic and a lower site conversion rate. If you have a large and active social presence it could be beneficial to run a poll to get your followers to vote on their favourite type of content from you, you can use this to create a stronger content development plan.

Not being realistic with your targets

Whether you are just beginning in the digital marketing world or have years of experience behind you, effective digital marketing requires setting realistic goals.

No matter how long you have been doing digital marketing always remember to set ‘smarter’ goals.

Not having a mobile friendly website

Mobile friendliness has never been more important. It was announced late 2015 that mobile searches overtook desktop searches in the UK, meaning you could be missing out on a large percentage of your demographic by not catering to their device preference. As well as this, non-mobile friendly websites could actually be penalised and see their rankings drop because of this. There are three methods you can choose from when making your website mobile friendly.

You can have:

  1. Responsive web design: Serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can respond differently. For example, if the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities for optimum user experience.
  2. Dynamic serving: Uses the same URL regardless of device, but generates a different version of HTML for different device types based on what the server knows about the user’s browser.
  3. Separate URLs: Serves different codes for each device on separate URLs. This configuration tries to detect the users’ device, then redirects to the appropriate page.

To learn more about Mobile Optimisation visit:

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