LinkedIn release New Tools to aid Virtual Job Interviews
LinkedIn have announced that they plan to release a new range of tools as a response to more of us working and operating from home as a result of the current Coronavirus pandemic. The company are set to launch new video features, as well as a tool, powered by artificial intelligence, that will provide users […]
Breach in GoDaddy Hosting left Undetected for Six Months
GoDaddy has recently been seen sending notices to their consumers alerting them of a security breach in their hosting. The breach has been described by GoDaddy as a hacker gaining the log-in information of customers, meaning the individual may have been able to change or upload website files. This breach in security supposedly occurred back […]
What organic impact could Covid-19 have upon the retail industry?
With all of us marketers working to adjust our SEO strategies amidst the current coronavirus pandemic, it’s important that we explore the impact being had on organic performance and search interest trends. As more and more users are being encouraged to stay indoors and avoid public spaces, we are seeing a shift in typical online […]
What should your business be focusing on during Covid-19?
The coronavirus pandemic has disrupted the world like nothing that has been seen in our lifetimes, and our response to this global outbreak is something that requires great reflection and planning. In the below article, we will aim to discuss the insights that businesses should be looking at in order to overcome the impact of […]
Google have recently released a new update, “BERT” (Bidirectional Encoder Representations from Transformers). The purpose is to help Google understand the natural language, particularly within conversational search, a lot better. So, what exactly is BERT? Why have google said it is the ‘most important update in five years’? How will this update affect SEO? We […]
What does a google ‘penalty’ mean in terms of SEO?
We often hear the term ‘penalty’ when dealing with SEO in a lot of different contexts. It is used in many ways, and can be quite a confusing term when going into the industry. So, lets take a look at what the term ‘penalty’ means, what it can do, and how to avoid receiving one. […]
Deciding whether to choose a general or specialist marketing agency
Hiring a marketing agency for your business will come with multiple decisions that need to be addressed. Whether you want to hire an agency to outsource your marketing or help your existing in-house marketing, you will need to decide whether to opt for a generalist or specialist marketing agency to support you. Both types of […]
Google sourcing less organic content than previous years
Over the past year, it seems that the overall organic content sourced from google has dropped in its quantity when compared to the same time last year. The results that are organic posted from google are down around 8%, according to one digital marketing report from Merkle. Google is not the only search engine to […]