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Google Ads to Update how App Campaigns Operate

Google Ads plan to make a number of changes to how their app campaigns operate, simplifying the campaign creation process and aiming to generate more conversions. In an update being introduced later this year, the campaign building process with be simplified with the introduction of a new tool made for optimising imagery. Learn more about […]

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Facebook’s algorithm to prioritise original reporting

Facebook has made the move to update its news feed algorithm, changing the way in which news stories are ranked on the main feed through an algorithm update that prioritises original reporting. The new algorithm is also said to demote any news articles that do not have transparent authorship.   As to identify any original […]

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Google to trial the use of thumbnail images in the search results

Google have announced that they are currently testing the use of thumbnail images within their search results, similarly to how thumbnails are implemented into the Google News platform. These thumbnail images are being trialled across both the search engine results page (SERP), and within the Google Suggest drop-down.   Thumbnail images will present as cropped […]

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Google My Business to introduce updated hours for specific services on their platforms

Google is allowing for businesses to add additional hours to their Google My Business listings for services that were not previously offered throughout all times of the day. If hours for particular business services vary from a company’s normal opening hours, this information is now easily displayed to customers. Businesses are able to display additional […]

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Snapchat plans to Globally introduce Dynamic Ads to their platform

Snapchat has recently announced that the dynamic ads features on their platform are set to be made available to advertisers worldwide, after beta testing was successful across the US and the UK. Snapchat has been trialling their dynamic ads across the UK with brands such as Topshop and Adidas, alongside agency partnerships with Brainlabs, Smartly.io, […]

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LinkedIn release New Tools to aid Virtual Job Interviews

LinkedIn have announced that they plan to release a new range of tools as a response to more of us working and operating from home as a result of the current Coronavirus pandemic. The company are set to launch new video features, as well as a tool, powered by artificial intelligence, that will provide users […]

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Breach in GoDaddy Hosting left Undetected for Six Months

GoDaddy has recently been seen sending notices to their consumers alerting them of a security breach in their hosting. The breach has been described by GoDaddy as a hacker gaining the log-in information of customers, meaning the individual may have been able to change or upload website files. This breach in security supposedly occurred back […]

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What organic impact could Covid-19 have upon the retail industry?

With all of us marketers working to adjust our SEO strategies amidst the current coronavirus pandemic, it’s important that we explore the impact being had on organic performance and search interest trends. As more and more users are being encouraged to stay indoors and avoid public spaces, we are seeing a shift in typical online […]

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What should your business be focusing on during Covid-19?

The coronavirus pandemic has disrupted the world like nothing that has been seen in our lifetimes, and our response to this global outbreak is something that requires great reflection and planning. In the below article, we will aim to discuss the insights that businesses should be looking at in order to overcome the impact of […]

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BERT: The new Google update explained

Google have recently released a new update, “BERT” (Bidirectional Encoder Representations from Transformers). The purpose is to help Google understand the natural language, particularly within conversational search, a lot better. So, what exactly is BERT? Why have google said it is the ‘most important update in five years’? How will this update affect SEO? We […]

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