LinkedIn have announced that they plan to release a new range of tools as a response to more of us working and operating from home as a result of the current Coronavirus pandemic. The company are set to launch new video features, as well as a tool, powered by artificial intelligence, that will provide users […]
GoDaddy has recently been seen sending notices to their consumers alerting them of a security breach in their hosting. The breach has been described by GoDaddy as a hacker gaining the log-in information of customers, meaning the individual may have been able to change or upload website files. This breach in security supposedly occurred back […]
With all of us marketers working to adjust our SEO strategies amidst the current coronavirus pandemic, it’s important that we explore the impact being had on organic performance and search interest trends. As more and more users are being encouraged to stay indoors and avoid public spaces, we are seeing a shift in typical online […]
The coronavirus pandemic has disrupted the world like nothing that has been seen in our lifetimes, and our response to this global outbreak is something that requires great reflection and planning. In the below article, we will aim to discuss the insights that businesses should be looking at in order to overcome the impact of […]
Google have recently released a new update, “BERT” (Bidirectional Encoder Representations from Transformers). The purpose is to help Google understand the natural language, particularly within conversational search, a lot better. So, what exactly is BERT? Why have google said it is the ‘most important update in five years’? How will this update affect SEO? We […]
We often hear the term ‘penalty’ when dealing with SEO in a lot of different contexts. It is used in many ways, and can be quite a confusing term when going into the industry. So, lets take a look at what the term ‘penalty’ means, what it can do, and how to avoid receiving one. […]
Hiring a marketing agency for your business will come with multiple decisions that need to be addressed. Whether you want to hire an agency to outsource your marketing or help your existing in-house marketing, you will need to decide whether to opt for a generalist or specialist marketing agency to support you. Both types of […]
Over the past year, it seems that the overall organic content sourced from google has dropped in its quantity when compared to the same time last year. The results that are organic posted from google are down around 8%, according to one digital marketing report from Merkle. Google is not the only search engine to […]
