As the distinction between online and in-store commerce continues to blur, many businesses are undergoing major adjustments in their operations as to avoid falling behind the times. The growth of digital technology and PPC management services has led to a significant increase in online competition between businesses, opening up new opportunities for innovation, but also […]
In recent years, social media has taken the place of traditional communication channels, such as email, for consumers and businesses alike. Beyond keeping up with the newest memes and celebrity rumors, social media can bring a number of advantages to businesses operating across a range of industries – It’s not a tool that should be […]
Google has announced that request indexing features across their URL inspection tool are to be temporarily disabled. While this is set to be only a temporary change, the Search Console indexing tool will be disabled for at least the next few weeks. Within their announcement, Google has stated that request indexing is being disabled in […]
Google Analytics is set to introduce a number of new features to its platform, designed to yield better return on investment and improve marketing decisions. These key features will be: smart insights that utilise machine learning to recognise trends customer-focused data measurement further google ads integration Smarter Insights With the introduction of smarter insights, […]
Google have recently released a new update, “BERT” (Bidirectional Encoder Representations from Transformers). The purpose is to help Google understand the natural language, particularly within conversational search, a lot better. So, what exactly is BERT? Why have google said it is the ‘most important update in five years’? How will this update affect SEO? We […]
We often hear the term ‘penalty’ when dealing with SEO in a lot of different contexts. It is used in many ways, and can be quite a confusing term when going into the industry. So, lets take a look at what the term ‘penalty’ means, what it can do, and how to avoid receiving one. […]
Hiring a marketing agency for your business will come with multiple decisions that need to be addressed. Whether you want to hire an agency to outsource your marketing or help your existing in-house marketing, you will need to decide whether to opt for a generalist or specialist marketing agency to support you. Both types of […]
Over the past year, it seems that the overall organic content sourced from google has dropped in its quantity when compared to the same time last year. The results that are organic posted from google are down around 8%, according to one digital marketing report from Merkle. Google is not the only search engine to […]
