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How can Facebook’s new overhaul help business?

Social media platforms are in constant competition with each other and it seems that nothing ever stays the same with them for too long. Facebook have recently announced that they are making further changes to their platform, designed to bring new features which businesses and marketers will find useful. In addition to this a new […]

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The truth about featured snippets from latest research

Our latest article considers some recent research done on featured snippets. Firstly we’ll take a look at what these are incase anyone is unaware and we’ll look at some interesting facts the study has found with a view to deciding whether featured snippets can help boost your SEO rankings and campaign. Firstly, what are featured […]

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All you need to know about Google’s core update

Google has just released a new core update, right in-time for the end of the year – the last occurrence was in May 2020 and further one occurred at the start of the year in January. By recent timescales Google have been a little slow and late with this one. Normally an algorithm update occurs […]

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The areas of society Google is likely to dominate in 2021

As we end another year and think about embarking on a new one, it is the time to look forward and predict what might be ‘big’ in the coming year and where success, booming popularity and uptake may be. 2020 has been an obvious exceptional year. Even for big corporations and companies like Google, the […]

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Facebook Plugin Update makes connecting with Customers on your Website even Easier

Facebook is planning major updates to their business website plugin, which helps customers communicate with businesses via Facebook Messenger, allowing it to be accessed by users who are not already logged in to the Facebook platform. This will help companies to greatly expand their customer reach. A redesign of the plugin is also said to […]

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Google Ads to Update how App Campaigns Operate

Google Ads plan to make a number of changes to how their app campaigns operate, simplifying the campaign creation process and aiming to generate more conversions. In an update being introduced later this year, the campaign building process with be simplified with the introduction of a new tool made for optimising imagery. Learn more about […]

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Facebook’s algorithm to prioritise original reporting

Facebook has made the move to update its news feed algorithm, changing the way in which news stories are ranked on the main feed through an algorithm update that prioritises original reporting. The new algorithm is also said to demote any news articles that do not have transparent authorship.   As to identify any original […]

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Google to trial the use of thumbnail images in the search results

Google have announced that they are currently testing the use of thumbnail images within their search results, similarly to how thumbnails are implemented into the Google News platform. These thumbnail images are being trialled across both the search engine results page (SERP), and within the Google Suggest drop-down.   Thumbnail images will present as cropped […]

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Google My Business to introduce updated hours for specific services on their platforms

Google is allowing for businesses to add additional hours to their Google My Business listings for services that were not previously offered throughout all times of the day. If hours for particular business services vary from a company’s normal opening hours, this information is now easily displayed to customers. Businesses are able to display additional […]

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Snapchat plans to Globally introduce Dynamic Ads to their platform

Snapchat has recently announced that the dynamic ads features on their platform are set to be made available to advertisers worldwide, after beta testing was successful across the US and the UK. Snapchat has been trialling their dynamic ads across the UK with brands such as Topshop and Adidas, alongside agency partnerships with Brainlabs, Smartly.io, […]

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