A new study, based upon 500 consumers in the U.S.A, has shown that only half believe that the information representing a brand in search results is accurate. This new research was published from a joint survey, conducted by Yext and Forbes. This study has also revealed that consumers will hold brands accountable when they believe […]
Over the past year, it seems that the overall organic content sourced from google has dropped in its quantity when compared to the same time last year. The results that are organic posted from google are down around 8%, according to one digital marketing report from Merkle. Google is not the only search engine to […]
Google has recently launched the scaled down sibling to the google app, and it’s available to users internationally. Whereas the app, called ‘google go’ was previously only available to countries where most of the population was using low spec or dated android phones, it is now being made available to many more people. Optimised to […]
A recent update from YouTube launched back in July has caused a lot of outrage for many content creators, according to a recent report from Bloomberg. The purpose of this significant update was to provide more visibility to children’s content, causing a spike in viewership for some channels, and a decline for others. YouTube released […]
Google has recently introduced a new update, after user’s complained about seeing many domain links from the same site in their search results. In an attempt to diversify their results and domains shown, they are now only allowing up to two links from a domain per page. This is a general rule, so there will […]
Technology is advancing at an unprecedented rate, not only changing the way we communicate and interact with each other, but also how we perceive brands and companies. Today we expect all of our questions and queries to be answered in a matter of seconds. With our shopping to be delivered to our doorstep the same […]
With each passing day, Facebook is gaining more active users due to the volume of new content, updates and new features being added. Facebook stories alone have reached in excess of 500 million daily users, almost doubling figures from September 2018. The CEO of Facebook, Mark Zuckerberg has stated that messages, stories and groups on […]
Earlier this month, Instagram came out stating that they were testing hiding the like count on user’s pictures, in an effort to make their site more focused on the content posted, rather than the popularity of a post. What would be the benefits of this new approach to Instagram? Would we feel less inclined to […]
The team at Google are planning to soon allow the optimisation of their Smart Shopping Campaigns for in-store visits. This campaign type, being introduced to retailers only last year, is a new form of advertising that uses machine leaning to enhance performance and improve the placement of ads. Smart Shopping Campaigns allow for the specification […]
It was recently revealed by the Google team that the Google Ads app is to undergo multiple updates that will allow the platform to assist with the creation of more ad types and manage a wider variety of campaigns. A list of all the announced changes can be found below. Google Maps New capabilities in […]
