The introduction of ‘Shoppable Ads’ on Google Images
Google recently revealed that they plan to implement a new way for users to promote their products within the Google Images search results. The new ad formatting will allow retailers to highlight multiple products within a singular ad unit, behaving in a similar way to the shoppable pins that can be found on platforms such […]
How Google made Manipulating Rankings through Linking Practices less effective.
The team at Google revealed in their recent webspam report the actions taken to deal with link spam throughout the year of 2018. Being only one of three spam types discussed within the article that was released, user-generated spam and spam on hacked sites are also points of discussion. The term ‘link spam’ can be […]
How Google Search Console is making it easier to see all data for a whole domain
The team at Google recently announced that they plan to introduce domain properties to the Search Console, making it easier to track all of the data for a whole domain. This will include http, https, non-www, www, and m-dot versions of a website; as well as subdomains. Previously, each property would have to be verified […]
The use of video has become one of the most effective ways for companies to drive engagement with its consumers within recent years, creating a great system for companies to increase their audience across digital platforms. Whilst YouTube is still seen to dominate the video platform landscape, there are many great competitors out there, all […]
How to enhance the Customer Experience using Digital Technology
Many companies have been seen to experience significant change as the line between online and in-store business continues to blur. The development of digital technology and PPC management services have also worked to greatly intensify the competition, creating new opportunities for innovation and thus making the field more unpredictable than ever before. The driving charge […]
How does Google fight Disinformation in the Search Results?
Disinformation, otherwise referred to as ‘fake news’, is an issue we all become vulnerable to from the moment we step foot onto the internet; and the widespread of such information seems to have grown rapidly over recent years. Of course, we’re all going to have different perspectives and opinions over what should be considered under […]
What can research tell us about the local search market?
As we start the New year you may be sitting wondering how you can get your business or company to make an impact in the local search results. Gaining traction on local search has become more difficult. This is mainly because more people are engaging with local SEO and recognising how lucrative it is for […]
The latest review data and what your business can gain from it
Chances are you have or know a business that it is powered and propelled by the reviews of its customers and previous users. The latest data on website reviews makes for some interesting reading. Perhaps by reading, digesting and putting some of these conclusions into action, it may help your business gain a competitive edge […]
Why is the difference between search results and paid ads important?
People search things in Google (and other search engines too) to find results. When someone searches their aim is to find the most relevant page based on what they are looking for. Some people are aware (but not everyone) that Google splits its search results into two. Firstly, there are organic search results where […]
Our last post of 2018 brings us to the heart and crux of what we do. You may think we have a self and vested interest in promoting how important search is, but please don’t just take our word for it – a recent report backs this up well. For quite a while now […]