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Study finds 1 in 3 business owners don’t know how Google search rankings work

A recent study, (conducted by Fractl,) has found that there is quite a dramatic gap in the understanding around the workings of Google’s page rankings and SEO in general.   What did the study find? 900 people, (394 of which were business owners,) were surveyed on the topic of SEO and Google rankings. Whilst the […]

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How to get website traffic to begin conversions

A common issue amongst business owners is getting traffic to take the next step towards conversions. This problem expands across a wide range of businesses and can require taking different approaches, depending on your business services and structure. In this article we will take a look at what it takes for different businesses to acquire […]

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‘Google My Business’ considered the most valuable local marketing tool

It has recently been recognised that Google My Business optimisation is currently the most valuable local marketing service available to businesses. This information has been sourced by a recent survey, conducted through 475 local marketers. It takes a look at the different factors, such as services, business plans, practices and salaries which are offered by […]

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Diversifying your digital marketing strategy

When it comes to digital marketing as a Digital marketing agency Birmingham, we know there are certain points where you may feel completely secure in your strategy. This is dangerous however, as it can lead to complacently in your own strategy, and this is when things start to regress, and fall apart. This is a […]

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New Google chrome update flags a new concern with privacy

Google has introduced a new update to Chrome, and with it a new type of privacy concern.  The update, known as ‘Chrome 80’, enables deep links to web documents, through implementing a new browser capability called ScrollToTextFragment. This feature also allows for Google the link to a single word of text on the page, with […]

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How mobile first indexing affects your SEO

Google is always introducing new changes and amendments to improve upon their users experience with them. It is because of this that it is important to note the changes and updates released from Google. This will allow for any movement in rankings and SEO to be monitored. In this article, we have compiled insights on […]

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Top SEO trends for 2020

As we go into February, it’s time to look ahead for what is in store for SEO during the rest of the year. These predictions will help to provide insight on useful SEO tactics that will produce the most profit, revenue and advantages for you and your business going forward this year. So, , let’s […]

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Google working towards more fact checked content

Google has made an effort to bring more relevant and fact checked content into SERPs, through methods such as displaying fact checked labels in results pages. This makes user experiences more fruitful in receiving more relatable and accurate content, for their search queries. For this reason, content writers should be prepared to keep this in […]

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Google to change how local search results are being generated

Google has recently confirmed their new update, which will affect how local search results will be generated. The process began back in early November, and is now full rolled out. In this article, we will look at what the new update means, how the update will affect search results and the impact it will have […]

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New lead form extensions are being tested by Google Ads

Google Ads have recently announced that they are testing a new way for businesses to gain more customer information through the use of lead form extensions. This is a new and exciting feature, so we will look at it in further detail and explore the uses of the ad extension. What does it do? Ad […]

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