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Instagram to get rid of likes due to rising competitiveness

Earlier this month, Instagram came out stating that they were testing hiding the like count on user’s pictures, in an effort to make their site more focused on the content posted, rather than the popularity of a post.  What would be the benefits of this new approach to Instagram? Would we feel less inclined to […]

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How to Optimise Google Smart Shopping Campaigns for In-Store Visits

The team at Google are planning to soon allow the optimisation of their Smart Shopping Campaigns for in-store visits. This campaign type, being introduced to retailers only last year, is a new form of advertising that uses machine leaning to enhance performance and improve the placement of ads. Smart Shopping Campaigns allow for the specification […]

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The Google Ads App can now create more Ad Types on the Go

It was recently revealed by the Google team that the Google Ads app is to undergo multiple updates that will allow the platform to assist with the creation of more ad types and manage a wider variety of campaigns. A list of all the announced changes can be found below. Google Maps New capabilities in […]

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New Features are coming to the Google Ads Platform

The Google team is planning to drive its search platform in a new direction, announcing the integration of over ten new products and data features to the Google Ads platform. In the past, Google’s Search strategies have aspired to replicate the journey of a user, however, this is a method that has become increasingly more […]

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Slower Sites Have Improved Page Speed By 15-20%

After Google announced in July 2018 that page speed was to become a ranking factor for SEO; webmasters, SEOs and developers alike have all been pushing to improve page speed to not only improve and maintain search rankings but also improve user experience. Google has now announced that since they alerted website owners to this […]

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The introduction of ‘Shoppable Ads’ on Google Images

Google recently revealed that they plan to implement a new way for users to promote their products within the Google Images search results. The new ad formatting will allow retailers to highlight multiple products within a singular ad unit, behaving in a similar way to the shoppable pins that can be found on platforms such […]

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How Google made Manipulating Rankings through Linking Practices less effective.

The team at Google revealed in their recent webspam report the actions taken to deal with link spam throughout the year of 2018. Being only one of three spam types discussed within the article that was released, user-generated spam and spam on hacked sites are also points of discussion. The term ‘link spam’ can be […]

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How Google Search Console is making it easier to see all data for a whole domain

The team at Google recently announced that they plan to introduce domain properties to the Search Console, making it easier to track all of the data for a whole domain. This will include http, https, non-www, www, and m-dot versions of a website; as well as subdomains. Previously, each property would have to be verified […]

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How to Generate Revenue through Video Content

The use of video has become one of the most effective ways for companies to drive engagement with its consumers within recent years, creating a great system for companies to increase their audience across digital platforms. Whilst YouTube is still seen to dominate the video platform landscape, there are many great competitors out there, all […]

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How to enhance the Customer Experience using Digital Technology

Many companies have been seen to experience significant change as the line between online and in-store business continues to blur. The development of digital technology and PPC management services have also worked to greatly intensify the competition, creating new opportunities for innovation and thus making the field more unpredictable than ever before. The driving charge […]

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