Google Ads have recently announced that they are testing a new way for businesses to gain more customer information through the use of lead form extensions. This is a new and exciting feature, so we will look at it in further detail and explore the uses of the ad extension. What does it do? Ad […]
An alarming high bounce rate causes a lot of concern for online marketers. It displays the number of visitors that left your website, or ‘bounced’ back to the search results after viewing only one page. Most websites see a bounce rate between 26% to 70%, according to a study conducted by rocket fuel, as the […]
LinkedIn have recently enhanced the tools used for targeting, to make it easier for advertisers to reach their desired target audiences. The new features that have been introduced include a more sophisticated and inclusive audience, improved targeting and more intricate reporting features, within the sites campaign manager. The changes were made to these features as […]
Google Ads is currently rolling out two new ways in which you can reach target audiences through Google search. Google Ads have announced their launch of both affinity audiences and seasonal event segments, for in-market audiences. These additional features are to be launched within the upcoming weeks, so here’s a little more information about […]
A new study, based upon 500 consumers in the U.S.A, has shown that only half believe that the information representing a brand in search results is accurate. This new research was published from a joint survey, conducted by Yext and Forbes. This study has also revealed that consumers will hold brands accountable when they believe […]
Over the past year, it seems that the overall organic content sourced from google has dropped in its quantity when compared to the same time last year. The results that are organic posted from google are down around 8%, according to one digital marketing report from Merkle. Google is not the only search engine to […]
Google has recently launched the scaled down sibling to the google app, and it’s available to users internationally. Whereas the app, called ‘google go’ was previously only available to countries where most of the population was using low spec or dated android phones, it is now being made available to many more people. Optimised to […]
A recent update from YouTube launched back in July has caused a lot of outrage for many content creators, according to a recent report from Bloomberg. The purpose of this significant update was to provide more visibility to children’s content, causing a spike in viewership for some channels, and a decline for others. YouTube released […]
Google has recently introduced a new update, after user’s complained about seeing many domain links from the same site in their search results. In an attempt to diversify their results and domains shown, they are now only allowing up to two links from a domain per page. This is a general rule, so there will […]
Technology is advancing at an unprecedented rate, not only changing the way we communicate and interact with each other, but also how we perceive brands and companies. Today we expect all of our questions and queries to be answered in a matter of seconds. With our shopping to be delivered to our doorstep the same […]
