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Core Web Vitals update – what you should know

You may remember reading our recent article Heads up! Google page experience coming in May 2021. As we get a little closer to the time, more and more information and insight is becoming available as to what to expect and the impact that this change might have. To briefly familiarise yourself with the topic, the […]

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Is text and content length a ranking factor?

We all know how important content is to a website. Many previous studies have focused on the actual content and the positive or negative impact this could have to a website. Until now, little has been known about just how much the length of the content is either a ranking factor or is considered when […]

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How damaging are 404 errors?

404 errors are unsightly at the very least, especially if it is a ‘template and basic’ 404 page with no link to anything useful. 404 pages do annoy visitors to websites and audiences generally, and you would therefore think that Google views multiple 404 pages in a domain as a negative signal. Some clarification has […]

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The impact of contextual links in feature snippets

In case you weren’t aware, links in featured snippets are not a new thing. Google has been running this since November. While the feature is still being tested some implications and thoughts are worth considering as the process moves along. As a quick overview to explain the background, featured snippets are small boxes of information […]

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Clarification on duplicate content

It now seems we have received something of a clarification (and a rather surprising one at that) regarding duplicate content. One of Google’s colleagues has come out and stated officially that duplicate content is not a negative ranking factor when it comes to websites. For those of you who aren’t aware, duplicate content is simply […]

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Google introduces new feature in search results – important information

When you are conducting a Google search from here onwards you may notice something different and new appearing in the search results. Google has introduced a new feature called “about this result” and it is designed to give the users more information. What is it? As the name suggests, the feature gives a wider description […]

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Heads up! Google page experience coming in May 2021

This is advanced warning of an algorithmic change which is coming later in the Spring of 2021. In our latest article, we’ll take a closer look at what it is and how it could impact you. As the title suggests the new change is going to be based around page experience and it is going […]

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Could Google Chrome be about to offer more user privacy?

This blog posts relates to cookies – not the nice, sweet tasting ones, but the ones that store information on your computer about your visits to websites. Google has put forward an idea to replace tracking cookies on its Chrome browser with a system that would give out less data to advertisers. This in turn […]

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How can Facebook’s new overhaul help business?

Social media platforms are in constant competition with each other and it seems that nothing ever stays the same with them for too long. Facebook have recently announced that they are making further changes to their platform, designed to bring new features which businesses and marketers will find useful. In addition to this a new […]

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The truth about featured snippets from latest research

Our latest article considers some recent research done on featured snippets. Firstly we’ll take a look at what these are incase anyone is unaware and we’ll look at some interesting facts the study has found with a view to deciding whether featured snippets can help boost your SEO rankings and campaign. Firstly, what are featured […]

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