All of us who have smart phones or similar technology will be used to ‘apps.’ Some of these apps are totally free, while others are free for basic usage, but then require either a paid subscription, or money to be spent to unlock certain features. Twitter has been completely free to use and to a […]
We have all seen quality score on Adwords, and know that it is a vital metric relating to PPC campaigns. Have you ever sat and wondered how this seemingly random figure is assigned or generated? We have, and likely you and many others too. The current situation is that we know what quality score is […]
We have become all too familiar with spam content and fake news. 2020 was a year which was dominated by the pandemic and it seems there was an explosion in false information and nuisance content – exactly perhaps when it was least needed. People were turning to online content more for greater amounts of information, […]
Have you got to grips yet with one of the biggest changes that is coming in 2021? Originally Google’s page experience was due to be rolled out in this the month of May, however there has been a delay and a refining of the timetable. Read on to find out more. Once it arrives, Google […]
Are you making these mistakes with your contact forms?
Contact forms are vital, you don’t need us to tell you that. They serve as the intermediary between the webmaster and the searcher / customer. Contact forms provide a convenient and professional way for your customers to get in contact with you, about the products or services you are offering. It might then come as […]
Will Google’s launch of the full coverage feature in mobile search make any difference?
The question as asked in the title, is phrased in such a way, because the concept of full coverage is not an entirely new feature – it is simply just a new feature to mobile search. What is the full coverage feature about? For those of you that have never heard about it before, full […]
Many of you will have heard of it, many more of you will have even posted on it or searched for answers on it, but after a long 15 years, the yahoo answers portal is about to close for good. What are the timeline of events? This is quite a rapid shutdown of a service […]
You may remember reading our recent article Heads up! Google page experience coming in May 2021. As we get a little closer to the time, more and more information and insight is becoming available as to what to expect and the impact that this change might have. To briefly familiarise yourself with the topic, the […]
We all know how important content is to a website. Many previous studies have focused on the actual content and the positive or negative impact this could have to a website. Until now, little has been known about just how much the length of the content is either a ranking factor or is considered when […]
404 errors are unsightly at the very least, especially if it is a ‘template and basic’ 404 page with no link to anything useful. 404 pages do annoy visitors to websites and audiences generally, and you would therefore think that Google views multiple 404 pages in a domain as a negative signal. Some clarification has […]