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‘Google My Business’ considered the most valuable local marketing tool

It has recently been recognised that Google My Business optimisation is currently the most valuable local marketing service available to businesses. This information has been sourced by a recent survey, conducted through 475 local marketers. It takes a look at the different factors, such as services, business plans, practices and salaries which are offered by […]

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Diversifying your digital marketing strategy

When it comes to digital marketing as a Digital marketing agency Birmingham, we know there are certain points where you may feel completely secure in your strategy. This is dangerous however, as it can lead to complacently in your own strategy, and this is when things start to regress, and fall apart. This is a […]

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New Google chrome update flags a new concern with privacy

Google has introduced a new update to Chrome, and with it a new type of privacy concern.  The update, known as ‘Chrome 80’, enables deep links to web documents, through implementing a new browser capability called ScrollToTextFragment. This feature also allows for Google the link to a single word of text on the page, with […]

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How mobile first indexing affects your SEO

Google is always introducing new changes and amendments to improve upon their users experience with them. It is because of this that it is important to note the changes and updates released from Google. This will allow for any movement in rankings and SEO to be monitored. In this article, we have compiled insights on […]

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Top SEO trends for 2020

  As we go into February, it’s time to look ahead for what is in store for SEO during the rest of the year. These predictions will help to provide insight on useful SEO tactics that will produce the most profit, revenue and advantages for you and your business going forward this year. So, , […]

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Google working towards more fact checked content

Google has made an effort to bring more relevant and fact checked content into SERPs, through methods such as displaying fact checked labels in results pages. This makes user experiences more fruitful in receiving more relatable and accurate content, for their search queries. For this reason, content writers should be prepared to keep this in […]

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Google to change how local search results are being generated

Google has recently confirmed their new update, which will affect how local search results will be generated. The process began back in early November, and is now full rolled out. In this article, we will look at what the new update means, how the update will affect search results and the impact it will have […]

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New lead form extensions are being tested by Google Ads

Google Ads have recently announced that they are testing a new way for businesses to gain more customer information through the use of lead form extensions. This is a new and exciting feature, so we will look at it in further detail and explore the uses of the ad extension. What does it do? Ad […]

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Why does my website have a high bounce rate?

An alarming high bounce rate causes a lot of concern for online marketers. It displays the number of visitors that left your website, or ‘bounced’ back to the search results after viewing only one page. Most websites see a bounce rate between 26% to 70%, according to a study conducted by rocket fuel, as the […]

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LinkedIn recently launched improved targeting tools

LinkedIn have recently enhanced the tools used for targeting, to make it easier for advertisers to reach their desired target audiences. The new features that have been introduced include a more sophisticated and inclusive audience, improved targeting and more intricate reporting features, within the sites campaign manager. The changes were made to these features as […]

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