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Webmaster Tools gets a new name

The latest news to surface the SEO world is that webmaster tools is now going to be called “search console.” This change will happen gradually with full effect being noticeable in a few weeks. Google’s rationale behind changing the name is actually quite clever. They are conscious of what connotations can be associated with a […]

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Top 5 Ad Extensions You Should Be Using

Paid search (PPC) is a significant driver of traffic when paired with SEO and should be utilised to it’s full potential so that you can reap the full advantages of your Google ads. Creating and maintaining a brand is a large part of marketing and online presence, so it’s surprising how many people forget to […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

New buy button to be added to Google search results

Google will be adding buy now buttons to search results so you do not even have to go onto a vendors website to buy an item. This could potentially mean that you can very quickly and easily make a purchase without doing very much at all. Some websites are not happy with this idea as […]

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Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

The relationship between…Social and SEO

In a previous article we have considered the relationship between page speed and ranking. In this post we will look at another two variables and assess how they impact one another. It tends to be thought that social media presence (e.g. Facebook likes, or sharing content) does not have a direct bearing and effect on SEO. […]

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Range of new top level domains available now

Unfortunately, finding a suitable new domain for many people has become increasingly difficult. With some companies just holding domains and asking ridiculous prices and with so many already being taken, options have been limited and often costly. This has meant it is hard for companies to find a domain that suits their brand and product […]

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The power of the mobile

Continuing our series of posts around mobiles, we now consider the report which suggests that mobiles have exceeded desktops as the single source of access to the internet. The research was published by ComScore (see: http://www.comscore.com/Insights/Blog/Number-of-Mobile-Only-Internet-Users-Now-Exceeds-Desktop-Only-in-the-U.S) It is important to note the following: 1) This report applies to the USA only. 2) The research only […]

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