A recent study has been carried out by Blue Nile Research on how search queries vary from user to user. The study, Psychology of the Searcher, explores the ways in which users search for their desired answer. Research has found that users only search in question format 27% of the time. What impact does […]
Even though Google only just started displaying Emojis in desktop search results a few weeks ago, they have already decided to drop them again. When emojis were first starting to display, many companies decided to start adding them to their title tags. These then started to filter through into the search results pages. One of […]
Many, possibly most of us have smart phones these days. They can vary in shapes and sizes, but they all have one thing in common – the screen resolution is not as big as your desktop monitor or TV. When searching the internet through your smartphone it can get frustrating, difficult and even confusing since […]
If you are lucky, you will have recently seen Twitter posts in your Google searches on your mobile phone. Google have confirmed that they are experimenting by searching twitter feeds for information which will be relevant to search results. The experiment should be rolled out further as the month progresses, and will likely be a […]
Christmas decorations aren’t popular in June, while sun scream and barbeques are not popular in December. This is what people understand by seasonality – something is much popular around a certain time of year than the remainder of the year. The above are very niche and specific examples. Imagine your company is a hotel. People […]
Following the news that mobile search has overtaken desktop search in 10 different countries, Google announced via livestream at their #StepInsideAdWords event on May 5th that some new mobile friendly tools and features are to be implemented into Adwords. In the last year alone Google has come a long way to optimise search results for […]
