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Mobile outshines desktop for searches and YouTube views in the UK!

With the importance of mobile becoming increasingly more obvious to SEO after Google announcing their mobile friendly algorithm, and the bombshell that non-mobile friendly sites may get penalised, it is no surprise that the latest information released by Google reflects this! The news that more searches in the UK are done on mobile and more […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

Googles ‘gonna make ya a star’ (by accident)

This is precisely what happened to one Egyptian repairman! The story goes that there appeared to be a quirk in Google’s algorithm procedure which allowed this man to appear right at the top of the first page. We all know that appearing high up on Google’s search rankings is important to any business, so this […]

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Are Your Landing Pages Conversion Ready?

You have your Adwords campaign set up and your ad text entices users to click through, now what? Many webmasters miss the most important step of making an online sale, your landing pages! If your landing pages are plain and have no call to actions, you aren’t encouraging people to convert which will make your […]

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Googles paid news link ‘discrimination’

Rather surprisingly when it comes to news reporting, free and paid content is treated differently by the ranking programmes. Paid content doesn’t tend to get the same level of ‘audience’ as free content. What’s the problem?  A lot of Google’s argument for this is down to something called the ‘pay wall’ – i.e. the point […]

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A guide to recent Bing Ads updates

Bing search has increased its market share in recent years to 20% of the market. The share from Bing 6 years ago was just 6%. Recent changes will continue to help the growth of Bing ads, ensuring they’re offering a solid service. Some of the newer features on offer from Bing include an iOS app […]

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5 Ways to Keep Your WordPress Site Secure

Although WordPress is an excellent CMS system, over the years it has become apparent that there are vulnerabilities that can be exploited. As a webmaster, you need to have a proactive attitude to tackle any security risks head on and prevent any serious damage to your website and brand sentiment. It is easy to get […]

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