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The power of the mobile

Continuing our series of posts around mobiles, we now consider the report which suggests that mobiles have exceeded desktops as the single source of access to the internet. The research was published by ComScore (see: http://www.comscore.com/Insights/Blog/Number-of-Mobile-Only-Internet-Users-Now-Exceeds-Desktop-Only-in-the-U.S) It is important to note the following: 1) This report applies to the USA only. 2) The research only […]

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Is there still a relationship between page speed and ranking?

With all the recent changes occurring within Google, there are plenty of other questions flying through the air. One of these is the effect page speed may or may not have on site ranking positions. Traditionally it has always been viewed that Google would lower results of very slow loading websites over favouring sites that […]

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Effective PPC Tactics To Increase Phone Call Conversions

With mobile becoming increasingly important to your online strategy, it’s surprising how many webmasters overlook the power of a phone call whilst trying to reach their target audience digitally through PPC. With so many people actively converting online, it is easy to assume that each user prefers to convert that way. However, by assuming this […]

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New Google webmasters report finally released

Google announced in January that they were seeking testers for a new report in Google Webmaster Tools. The report was later named as the Search impact report. The testers eventually went on to start their testing duties in February to provide Google with feedback and bug testing. In April a new set of webmasters were […]

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POZNAN, POL - DEC 11, 2019: Laptop computer displaying logo of Google Chrome, a cross-platform web browser developed by Google

New Study Shows Users Search in Question Format Only 27 Percent Of The Time

A recent study has been carried out by Blue Nile Research on how search queries vary from user to user. The study, Psychology of the Searcher, explores the ways in which users search for their desired answer. Research has found that users only search in question format 27% of the time.   What impact does […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

Google to Stop Displaying Emoji Symbols In desktop Search Results

Even though Google only just started displaying Emojis in desktop search results a few weeks ago, they have already decided to drop them again. When emojis were first starting to display, many companies decided to start adding them to their title tags. These then started to filter through into the search results pages. One of […]

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