Google gives update on meta description best practice
SEO is ripe with examples and commentary concerning what makes a good or bad meta description tag. There is often no black and white answer, and there is a range of circumstances where something can flip between the ‘good’ and ‘bad’ category. Google have recently provided an update which will now provide some welcome and […]
Have a Google Ads account? This is a very important read
Adverts are seen as necessary, but not all adverts are written in good faith or lead people to appropriate landing pages for the best of reasons. This could be soon about to change based on something which is described as a crackdown on ‘intrusive adverts.’ Our latest blog post will take a closer look at […]
Could your return policy affect your click through rate?
This posting is primarily focused on businesses and e-commerce sites who advertise their products. There has been a recent change to Google’s displayed product search results and concerns the featured snippets which are shown. You may be surprised to learn that your actual return policy could affect the amount of traffic and click through rate […]