All digital platforms regularly change. Sometimes new features are added, sometimes old ones are taken away, or there is often a degree of experiment associated in finding out what works for the platforms and their audiences. As a digital marketing company, we think it is important to keep our own audience updated on changes that […]
Anyone who uses PPC and paid adverts will be aware that there are strict rules for advertising. Users who fall foul of these are likely to receive a warning notification (sometimes called a strike.) Google Ads operates a ‘three strikes and you are out’ principle, meaning that if you breach the rules three times, your […]
Search by picture – a new revolution which could help you?
A potential new revolution in the way we search has come to Google, although the bad news for the UK audience is it is currently US only and in a Beta trial version. Still however, it is worth taking a look at and certainly not something to ignore even for the UK market, as it […]