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Why does changing site URLs have more impact than you think?

Our latest blog post takes a look at some recent commentary that has been provided around the concept of changing URLs, how Google processes these and whether this has an ultimate impact to a website. A recent video has been released by Google on this very subject, and we’ll now take a closer look at […]

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How will Google replace cookies tracking?

It appears we might finally have a bit more insight into this question as some recent soundings have been issued about how any changes might be implemented. In our latest blog post, we’ll take a closer focus on this and what it could mean for individuals’ privacy, as well as advertisers. Google is going to […]

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The impact of seller ratings on PPC campaigns

Many of you will be aware and familiar with seller ratings when it comes to sites offering shopping or services. These simple yet powerful tools grade companies based on 1 through 5 stars according to reviews and customer satisfaction. They are shown on product shopping ads or sometimes in display. Everyone would want one of […]

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