Why do I need an SEO perspective on my website design?
Get found in the search results
When you commission a new web site, most web design or development companies will not have SEO knowledge. The site is likely to be built purely from a design perspective, aimed at looking professional and attractive. The site may not really have the end user or Google in mind. Once your new site is built, without optimisation for the search engines it is not likely to be found by Google.
Get your users to convert
A new site should have conversion points in the correct places, making the experience straight forward and easy for the user. With the help of our SEO consultancy services, we can ensure your site is set up to produce high conversion rates.
SEO Web Design: The Process
Pre-launch Site Analysis
The early stages of a new site build are the best time to identify SEO elements. We can work with both you and your developer during these early stages and after you have your initial design wireframes. We can help to ensure everything is technically in
place to give your site the best chance to rank well in Google when it launches. This process can save design and development costs in the long run and lead to good ROI and higher conversions.
As an example, several areas we look at which are often neglected are sitemap coding, robots.txt implementation, canonicalisation, schema and page speed.
Analysis of above the fold space
The area above the fold on any device is prime website space. This is the first place a user will see when they land on the page and this is the area with the highest interaction rate. We can advise you on the elements that you should have above the fold to make your website functional and useful for users
Image Source: https://www.flickr.com/photos/68751915@N05/6757849129/ & http://401kcalculator.org
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Image Source: https://www.flickr.com/photos/111692634@N04/15946683492/ & www.bluecoat.com
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