example of landing page design and website build with SEO in mind

SEO Web Design

Why do I need an SEO perspective on my website design?

Get found in the search results

When you commission a new web site, most web design or development companies will not have SEO knowledge. The site is likely to be built purely from a design perspective, aimed at looking professional and attractive. The site may not really have the end user or Google in mind.  Once your new site is built, without optimisation for the search engines it is not likely to be found by Google.

Get your users to convert

A new site should have conversion points in the correct places, making the experience straight forward and easy for the user. With the help of our SEO consultancy services, we can ensure your site is set up to produce high conversion rates.

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Why chose In Front for your SEO Web design recommendations

  • Make your website a success from the start with SEO design advice and optimisation plans

  • Google Partner - we adhere to Google's stringent best practices

  • Our SEO experts are honest, friendly and realistic with what can be achieved.

  • We understand your business needs, aims and provide strategies based on these

  • We focus on all the SEO factors, not just links and we do not neglect on page or content development, its crucial for long tail success!

  • Make your investment (your website) work for you!

SEO Web Design: The Process

Pre-launch Site Analysis

The early stages of a new site build are the best time to identify SEO elements.  We can work with both you and your developer during these early stages and after you have your initial design wireframes. We can help to ensure everything is technically in
place to give your site the best chance to rank well in Google when it launches.  This process can save design and development costs in the long run and lead to good ROI and higher conversions.

As an example, several areas we look at which are often neglected are sitemap coding, robots.txt implementation, canonicalisation, schema and page speed.

Analysis of above the fold space

The area above the fold on any device is prime website space. This is the first place a user will see when they land on the page and this is the area with the highest interaction rate. We can advise you on the elements that you should have above the fold to make your website functional and useful for users

SEO Blogs

Is the rise in featured snippets harmful for organic results

Image Source: https://www.flickr.com/photos/aaronpk/8478394685/

Are featured snippets lowering organic clicks?

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Stuffing your post with keywords can get you into trouble

Image Source: https://www.flickr.com/photos/haslamdigital/17191280202/

Google warns again about ‘bad’ links

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What are verified customer reviews

Image Source: https://www.flickr.com/photos/gaylabaer/10960458656/

Implementation of verified customer reviews

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Should small businesses rely on social media

Image Source: https://www.flickr.com/photos/aicomputin/7767546188/

Should local businesses rely totally on social?

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Which engagement platform provides better conversions?

Are review sites more beneficial than search?

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Spam and hacking potential increased during last year.

Image Source: https://www.flickr.com/photos/gjulian/4805206532/

Spam is on the increase – again!

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Do you need https to rank on page 1?

Image Source: https://www.flickr.com/photos/cogdog/22472196399/

Can we now conclude that https is the way forward?

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Fake news gets a greater spotlight

Image Source: https://www.flickr.com/photos/misskiller/3260650941/

Google’s step up on the fake news problem

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