Google MyBusiness (Maps) example

SEO for Small Businesses

Why does my small business need SEO services?

Increased local visibility

To flourish, any business needs to have the opportunity to attract customers but if you aren’t appearing where your customers are searching then how can you even compete?

At In Front Digital, we help to level the playing field and successfully help small businesses compete with larger corporations and dominate in the areas that matter to them, i.e. their local area. See our case studies for details of clients we have helped to build and transform.

Target specific locations

Most small businesses will often target the area they reside in, meaning that they do not need to pay for costly UK-wide SEO on terms that they have no interest in ranking for.

For instance, consider the term ‘florists Birmingham’ – this is far less competitive then ranking for ‘florists’ for a local Birmingham based florist. By being super-targeted like this it can help the In Front team to keep budgets competitive, achieve timely results and formulate strategies that are in line with the client’s business goals

Mobile users search for local business

According to search engine watch, 1 in 3 mobile searches on Google are for local businesses and users looking to convert (i.e. directions, contact information etc). If your local business does not prominently appear on Google MyBusiness (formally Google Places and Google Maps) then you will lose out on this potential customer stream.

Bring in more customers

By appearing and being visible in the areas of the search engines where your customers will be, you will gain more traffic from your target audience and therefore more customers! Providing a real return to businesses of all sizes are what we are passionate about, no matter your budget or place.

JBP_9793

Reasons for small businesses to use In Front Digital for SEO Services

  • Google Partner - we adhere to Google's stringent best practices

  • Free SEO Appraisal - Get analysis on markets, competitors and find out how to compete

  • We look at 'low hanging fruit' to help identify short term wins to help you get a strong return

  • In-depth KPI reporting so you know what we are doing and what impact your SEO is having

  • Our SEO experts are honest and realistic with what can be achieved. We estimate your likely return before we begin

  • We focus on all the SEO factors, not just links and we do not neglect on page or content development, its crucial for long tail success!

Get a Free SEO Appraisal Today

Small Business SEO: The Process

Keyphrase Research

We will work with you to understand your business goals and from this carry out in-depth keyword analysis in order to understand the terms that are being searched in your locale. These key phrases will often deliver solid levels of traffic when 10-15 of these are seen as a whole.

Google Listing Setup

Creation and optimisation of Google My Business listings (formerly Google Places/Maps).

We also carry out listing setup on Yahoo! and Bing local map areas as well as OpenStreetMap (where applicable)

Advanced On page Audit

Any website that wants to rank in Google needs to be optimised and the key elements we will review include title tags, meta tags, header tag, content, image naming and alt tags.

We will also look at local optimisation elements such as geo-tagging images, adding driving instructions through Google maps and local structured markup (Rich Snippets).

Local Links

We will build links to your site from local websites that are relevant to you. We will ensure that your site has Name, Address, Telephone (NAP) consistency across a host of service directories and forums (citation listings). These act as votes to your Google MyBusiness listing and to help you boost authority in these locations.

Local Content development

We work with you to produce local content that your customers want to know about and engage with. Whether that be local FAQ pages, ensuring your local event is getting the love it needs to improving keyword occurrences on your website for improved location relevancy

Reputation Management

Provide you with a strategy to obtaining online reviews on Google in order to help improve your local standing and authority against competitors. This is vitally important and should not be overlooked.

SEO Blogs

Should Google be 'buying' its own advertisements?

Image Source: https://www.flickr.com/photos/72334647@N03/16496053370/

Is it a coincidence that Google products are favoured in Ad searches?

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JBP_0919

In Front Digital Listed As Top Digital Agency

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Coming to terms with the new Google AdWords

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The new Google Adwords interface gets closer

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Can malicious images be uploaded to a Google My Business listing?

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Do you have a Google My Business listing? Beware of attempts to compromise it!

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Factors that can increase your websites position in the search results

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SEO important ranking features*

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Will A.M.P's become a ranking trend in 2017?

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Will A.M.P become dominant in 2017?

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Digital marketing prospects for 2017

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Top 5 likely SEO predictions for 2017

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twitter gets tough on online abuse

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Twitter allows users to mute content

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