JBP_9786

PPC

What can our ppc agency do for your business?

Increase Paid Web Traffic

We can set up new Paid search campaigns to increase traffic to your website with highly targeted campaigns and high quality ads with useful and effective extensions

Optimise Existing Campaigns

Revitalise your existing PPC campaigns to greatly improve your ROI. Many companies run their own AdWords accounts with no experience or training. This can result in loss of profit and income with budget being wasted on irrelevant searches or poor ad/landing page matches. We also offer consultancy advice for your setups if you wish to manage your own PPC in house.

Google Partner

In Front Digital are a Google partner certified agency

Effective PPC Management

Let us manage your Adwords or Bing accounts on an ongoing basis to produce consistent and profitable results. We ensure budgets are not exceeded and campaigns are always giving a good ROI

JBP_9727

Why choose In Front Digital as your PPC agency?

  • Our PPC experts are honest, friendly and realistic with what can be achieved.

  • Receive In-depth reports to help you see what impact your paid search advertising is having

  • Google AdWords qualified - All PPC executives are Google AdWords certified

  • Results Driven - We have a history of excellent results. Take a look at our Case Studies

  • Google Partner certified agency - we adhere to Google's stringent best practices

  • We look at 'low hanging fruit' to help identify short term wins to help you get a strong return

What is pay per click advertising?

PPC Definition

PPC or pay per click is a type of advertising that Google offers to help customers get exposure to their website if they wish to pay for each click to their website for a particular keyphrase. PPC can be very good at helping increase sales short term as well as give great return in a well optimised and managed long term campaign. With a paid ad, you can get a short message across to the web user and you should tell them about your site’s key selling points and why they should click through to your website. So paid search results give you another way to present your website to customers.

The search network (Adwords)

The search network is the name Google uses for all the websites and apps where Adwords Ads can appear. This is typically one of the default setup options with using Google Ads.

 

The display network (Adwords)

Have you ever noticed a banner or similar text ad within a website page that you are visiting? There is a good chance that this is a Google AdWords ad on the display network. This is another way for you to advertise and this allows you to present a more visually pleasing sales pitch and even offers the possibility to remarket to users (remarketing) who have previously visited your site. It is a good approach for some sites as you can target particular sites that your target audience may visit.

Product Listing Ads (adwords)

If you have have a website that sells products then you should consider Google’s Shopping tab. It lists ads via products and is another type of paid advertising. This is a great way to showcase your product range and get a quick sale, especially if you are competitive. The most important information that is required to convince a customer to buy will be displayed here. Reviews, description, image and price.

SEO Blogs

Do you need https to rank on page 1?

Image Source: https://www.flickr.com/photos/cogdog/22472196399/

Can we now conclude that https is the way forward?

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Fake news gets a greater spotlight

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Google’s step up on the fake news problem

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Recent report shows a rise in website compromising

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Report shows website hacking on the increase

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The icon of Google Adwords has changed

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The new Google AdWords Label

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DMOZ ceases to work.

Image Source: https://www.flickr.com/photos/stevensnodgrass/6101422443/

DMOZ has now finally stopped

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Google now lets you see how busy a venue is

Image Source: https://www.flickr.com/photos/oatsy40/6699816541/

Google now displays how busy a location is

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ad search

Google Projected to Own 80% Of Search Ad Market by 2019

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graphs in google analytics

What Does Google’s Fred Update Mean For SEO?

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