PPC Consultancy and review of existing PPC campaigns

PPC Consultancy

Why does my business need PPC consultancy?

Understanding your paid potential

Adwords is constantly changing and it can be a full time job for business owners to stay on top of changes in their own industry, let alone in the Paid search space. Our experts can help to apply recent changes to your campaigns and help you to improve your existing PPC campaign, identifying if it is setup correctly or performing as it should.

Paid search advice

AdWords campaigns are often not well optimised and some can lack even basic link and conversion tracking. We will help you to get more out of your paid search campaigns but quickly identifying ‘quick wins’ to help save you budget waste or improve your CTR.

JBP_0919

Reasons to use our expert PPC consultants

  • Google Partner certified agency

  • Our consultants are Bing & Google AdWords certified experts

  • Our PPC experts are friendly, professional and approachable

  • Offer in-depth reports to help you see what impact your paid search advertising is having

  • Provide strategy following analysis for ongoing PPC success

  • We look at 'low hanging fruit' to help identify short term wins to help you get a strong return

  • We have a history of excellent results. Take a look at our PPC case studies

PPC consultancy: The process

Requirements & Business Aims

The first part of PPC set up should be to decide on your goals and aims. We can help you to review what the best goals are for your business and what you want to achieve. We can make these realistic aims and can then help you to understand how you can set up or re-optimise your existing AdWords account in a way which reaches these goals

Review of current PPC Health

We can look at your existing campaigns, ads, adgroups and keywords. We can assess the areas which are not set up to achieve your goals. We may look at competitors and identify areas which may need further optimisation.

Devising a PPC strategy

Once we have completed our initial assessment, we can help you to improve and implement the areas which are holding you back or depleting budget unnecessarily. We will devise a well researched strategy for you which will include key change suggestions to help improve your paid ROI.

Review of strategy

Once the new strategy is implemented, we can carry out assessments to ensure the suggested new strategies are in place and working to a high performance level. This could be through a KPI report after implementation of the strategy.

SEO Blogs

Is the rise in featured snippets harmful for organic results

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Are featured snippets lowering organic clicks?

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Stuffing your post with keywords can get you into trouble

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Google warns again about ‘bad’ links

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What are verified customer reviews

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Implementation of verified customer reviews

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Should small businesses rely on social media

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Should local businesses rely totally on social?

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Which engagement platform provides better conversions?

Are review sites more beneficial than search?

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Spam and hacking potential increased during last year.

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Spam is on the increase – again!

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Do you need https to rank on page 1?

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Can we now conclude that https is the way forward?

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Fake news gets a greater spotlight

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Google’s step up on the fake news problem

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