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seo and digital marketing checklist

The Role of SEO in Digital Marketing

Since companies started hiring SEO experts back in the 90’s, SEO has changed. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. SEO is no longer just for large enterprises; it has become one of the best ways for startups […]

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Elements Of A Good 404 Error Page

A 404 error status code means that the web server has not found anything in its database that matches the request URL, this will occur every time a page is removed from the site without being correctly 301 redirected to another relevant page or if the user has misspelt the URL path. It is best […]

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Common SEO Mistakes To Avoid

In the process of trying to improve your SEO, you may have actually been making things worse without realising it. The SEO tips you can find online can be a valuable resource but believing everything you read surrounding the topic, especially outdated content, has potential to be ruining your SEO. Being a digital marketing agency, […]

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evergreen content

What is Evergreen Content & How Does it Benefit SEO?

What is Evergreen Content? Evergreen content is content that remains relevant over long periods of time, whether that be months or even years after publication. Integrating evergreen content into your marketing strategy can lead to consistent traffic, leads and rankings for months to follow. Look at your content, will it still be relevant a year […]

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How To Protect Your Website From Negative SEO

Ranking in Google for industry terms can be extremely competitive, and sometimes webmasters will do anything to get to the top. Negative SEO is the act of using malicious and aggressive link building tactics to damage your competitor’s performance in the search results. If your site is targeted with negative SEO it can be detrimental […]

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Common Misconceptions of SEO

In the digital world, SEO is always a hot topic. Whether a new algorithm is released or yet another “Is SEO dead?” article is published, many webmasters are unable to separate the truth from fiction when it comes to the truth about the role SEO plays in online domination. Learning and understanding SEO can be […]

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