As you will know from our previous post, mobile friendly ranking algorithm was launched on the 21st April 2015. The question on most people’s minds is now that some time has passed, what is the effect of this?
One company called Searchmetrics has produced and analysed some of this data already, and has been able to come up with some provisional results to try and answer the amount of movement this update has seen (see: http://blog.searchmetrics.com/us/2015/04/25/google-mobile-update-mobilegeddon-winners-and-losers-us/)
The important thing to point out about this data is it is comprised before Google’s full roll-out might have taken effect on some sites, so there may actually be bigger losses and gains from companies who are not known about yet!
According to their list, there already appears to be some big risers and fallers – also happening to well-known names too. Bear in mind the percentage change refers to the loss in visibility and this appears to be American sites.
The fallers include:
thefiscaltimes.com (down 71%)
walmartstores.com (down 31%)
nbcsports.com (down 28%)
tested.com (down 89%!)
The risers include:
washingtontimes.com (up 21%)
wikimedia.org (up 15%)
newmexicocriminallaw.com (up a massive 4012%!)
[All these figures and more can be viewed from the link above.]
On balance from the bigger picture it would seem that those who ensure their sites were mobile friendly didn’t notice any falls and potentially even improve their search engine presence. As more time passes, only time will tell the true winners and losers of this update.
If your site isn’t mobile optimised then please get in touch and our team will be able to help advise what you need to do in order to be compliant.