Why does my business need conversion optimisation?
Get web users to do what you want
A large percentage of your traffic will be from people who are interested in your product or service. So if you have a low conversion rate this may mean that something prevented them from completing this action. If you already have the traffic coming in, by simply optimising your pages and making it clear what you want your customers to do; you could see a significant improvement in the number of conversions you receive.
Increase Return across all channels
Conversion optimisation is the process of improving your site so that a higher percentage of the users who visit your site complete a desired action such as purchasing a product. By using call-to-actions on your homepage and landing pages, such as discount banners and enquiry forms, you can entice users to complete these desired actions and increase your overall conversion rate. Improving the worth of online marketing in all channels.
Improve bounce rate
Bounce rate is the percentage of users who leave your site after only viewing one page. A high bounce rate is mainly due to the fact that the user didn’t find what they were led to believe was on the page. By adding more relevant content onto the page and linking to other relevant internal pages, you should see your bounce rate decreasing.
Increase user time on page
If you have a high bounce rate, this generally means that you have a low average time on page. Improving your site pages can improve your bounce rate, increase your time on page and in turn increase your conversion rate. The longer the user stays on a webpage, the more time they have to complete your desired conversion action.
Conversion Optimisation: The Process
We will analyse your site to see what current conversion points are on your site and use Google Analytics to see which pages are performing better than others. It is at this stage that we will be able to see your pages conversion rate, bounce rate’s and average time on page and we will use this as a guideline. Once we have all the facts on your site’s performance, we will analyse a selection of your main competitor’s websites to see how you can compete.
Aligning Business Goals
In Front Digital will help you define your business goals and find out what products/services you want to focus on. This will help us decide on conversion points and call to actions to encourage potential customers to complete the most profitable actions on your site.
With your business goals and statistics in mind we will create a mock-up of your key web pages, i.e. homepage, category page and product pages to demonstrate how we suggest your pages should be designed and how they could be improved. We will give you detailed explanations as to why the changes are necessary and how they could improve your conversion rate and other important website metrics.
We will work with your developers to help them implement and provide support on our conversion optimisation recommendations and maintain regular contact until the work is complete.
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