skirting boards direct
JBP_9754

UK Skirting Boards manufacturer looks to increase its online market share

Skirting Boards Direct engaged In Front to initially assist with their website development and SEO site migration. Expert attention to detail was needed so that no loss in ranking resulted when the new site was launched. This involved close project management of the SEO and development teams.

Further remit was for Skirting Boards Direct to be the main ‘go to’ for all customers looking at buying skirting boards in the UK. Total penetration of competitive keyphrases was therefore needed. A suggested strategy involved email marketing, social media, SEO and PPC.

161%

increase in PPC conversions in one month!

89

keyphrases on page 1 of Google

340%

increase in organic traffic

49

keyphrases in top 3 positions in Google
JBP_9814

What we did

Site migration – project managing and working closely with the development company, we helped to define the project objectives (deciding what KPIs would showcase success and what were critical, i.e. rankings, traffic etc). We then benchmarked the site and this formed our deliverables to which we would be judged. We created a test environment and thoroughly tested rules on URLs, meta data and content in order to ensure 100% compliance when the site launched and no Google downtime/loss of results

PPC – Set up, optimised and managed PPC campaigns spanning the Search Network, Display Network, Product Listing Ads and remarketing. We have continually refined keyphrases and keyword bid management in order to increase conversions, improve quality score and provide greater return for the same client spend.

SEO – we have optimised the site’s pages and given recommendations on content, landing pages, cart drop off analysis (to improve user experience and increase sales) and improved the online visibility of the site

“A great company to do business with. We have been using In Front now for just under a year and the improvements for us have been absolutely top class. I really could not recommend them enough.”

Matt Groves, online marketing manager, Skirting Boards Direct
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