fortius
the brief

Leading orthopaedic clinic looks to increase its bookings through paid and organic search traffic

We initially were contacted by Fortius Clinic as they did not have an online marketing strategy concerning PPC or SEO. They very much wanted to start to rank for terms that would be searched by their target audience, for instance, ‘knee ski injury’ and to showcase the services that they offered.

The initial brief focused on increasing search visibility across a number of areas from consultants to injury and specialism terms.

566%

Increase in PPC conversions since management began

319%

increase in Organic traffic per month

175%

increase in organic conversions per month

9%

of all PPC traffic convert after landing page optimisation work
JBP_9840

What we did

SEO – We have helped to diagnose, give recommendations and implement various onpage elements which have helped the site go from strength to strength. From language conventions to URL concerns, page optimisation, landing page optimisation and improve of the user experience. Organic traffic has increased by 319%.

PPC – Setup campaigns across a selection of areas from consultants to injury terms. We have also applied the campaign into other Search Engines due to its success and we actively bid manage, optimise and drive forward the campaign each month. We have increased average PPC visitors to around 500 per month whilst remaining in our project budget.

“We have been so pleased with the support we have received from the team at In front Digital. We had no experience with SEO or PPC, and the team have taught us so much. We have been very involved in the whole process, and always felt that we were being kept informed and updated. It is very easy to feel lost in an industry that you don’t know a lot about, but In Front Digital have always made us feel in control.

We would highly recommend them to anyone looking to boost their company’s profile online”

Harriet Webb, Marketing, Fortius Clinic

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