Back to Case Studies

London Fashion Stylist 66% Increase in Organic traffic

London Fashion Stylist targets greater web visibility and social awareness of her services

Suzanne initially approached us for our level of expertise in both Social media marketing and SEO, as she did not have enough time to run her business and to do all that she needed to do for her website to be successful. For example she wanted to better engage with her social users on various platforms and to post more frequently as well as to raise her profile and followers within these channels.

Her other concern was that she needed to increase her online visibility in the search engines in order to attract more clients.

66 %

Increase in organic traffic

37

Page 1 keyword rankings

166 %

Increase in social media followers

50 %

Increase in enquiries

What we did

Social Media
We helped to create a competition with a relevant partner site that helped to increase the engagement and levels of followers to the site. We post regularly on upcoming fashion trends and showcase the client’s expertise and advise to her audience.

SEO
We initially started by identifying the keyphrases that users would search to find her website. When we agreed these we then helped to optimise the website through the CMS system, we created landing pages, produced engaging copy to populate these pages and the blog, that spoke to the potential customer and set up enquiry tracking up. We then focused on building relevant partnerships with other sites where we could add value externally, for instance we partnered the client with various relationship blogs, where we helped to contribute articles that showcased the clients expertise.

“I have been working with In front digital for the last four years and they have been responsible for keeping my company in the the top three on the first page of Google. They write my blog, Twitter, Google Plus and Facebook pages and have been a pleasure to work along side. They are friendly, easy to work with and get the job done. I would throughly recommend In Front Digital and have done so many times!”

Suzanne Bernie, Stylist - Coathanger