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50% of consumers believe that search results show accurate information about brands
A new study, based upon 500 consumers in the U.S.A, has shown that only half believe that the information representing a brand in search results is accurate. This new research was published […]
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Google sourcing less organic content than previous years
Over the past year, it seems that the overall organic content sourced from google has dropped in its quantity when compared to the same time last year. The results that are organic […]
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Google launch ‘Google Go’ app worldwide
Google has recently launched the scaled down sibling to the google app, and it’s available to users internationally. Whereas the app, called ‘google go’ was previously only available to countries where most […]
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New YouTube algorithm causes controversy for creators
A recent update from YouTube launched back in July has caused a lot of outrage for many content creators, according to a recent report from Bloomberg. The purpose of this significant update […]
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New google update only shows two listings from single domain in search results
Google has recently introduced a new update, after user’s complained about seeing many domain links from the same site in their search results. In an attempt to diversify their results and domains […]
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How advancements in technology will shape the future of marketing
Technology is advancing at an unprecedented rate, not only changing the way we communicate and interact with each other, but also how we perceive brands and companies. Today we expect all of […]
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Advertising on Facebook
With each passing day, Facebook is gaining more active users due to the volume of new content, updates and new features being added. Facebook stories alone have reached in excess of 500 […]
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Instagram to get rid of likes due to rising competitiveness
Earlier this month, Instagram came out stating that they were testing hiding the like count on user’s pictures, in an effort to make their site more focused on the content posted, rather […]
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How to Optimise Google Smart Shopping Campaigns for In-Store Visits
The team at Google are planning to soon allow the optimisation of their Smart Shopping Campaigns for in-store visits. This campaign type, being introduced to retailers only last year, is a new […]
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