JBP_9808

Blog

Is the rise in featured snippets harmful for organic results

Image Source: https://www.flickr.com/photos/aaronpk/8478394685/

Are featured snippets lowering organic clicks?

This is a question and a topic which has recently come into the spotlight and from a search perspective is very important. Let’s take a closer look at this… Firstly, we should establish what featured snippets are. As the name suggests, featured snippets give a summary of information when someone has placed a search into […]

Read more
Stuffing your post with keywords can get you into trouble

Image Source: https://www.flickr.com/photos/haslamdigital/17191280202/

Google warns again about ‘bad’ links

Who is (or what is) the weakest link? Most of us know the difference (or at least have heard of the difference) between black hat and white hat SEO. Recently Google has put out a new warning on links which are released through circulating content on a large scale means. Essentially writers and website owners […]

Read more
What are verified customer reviews

Image Source: https://www.flickr.com/photos/gaylabaer/10960458656/

Implementation of verified customer reviews

Our latest blog posting this month is about a new feature – Google’s verified customer reviews. This topic may look a bit familiar to you, and indeed you would be correct. It is related to a posting we did a few weeks ago on review sites being beneficial. This however is something a bit different […]

Read more
Should small businesses rely on social media

Image Source: https://www.flickr.com/photos/aicomputin/7767546188/

Should local businesses rely totally on social?

What is worse than your website being down? Not having one perhaps? You would think that the answer to this question is obvious but this is not entirely true. Data and some recent research shows that many small businesses are relying on social profiles alone to promote their business and engage with their audience, rather […]

Read more
Which engagement platform provides better conversions?

Are review sites more beneficial than search?

We have recently encountered and read a potential eyebrow raising piece of information and research. This concerns search facilities (like Google) and review sites like Yelp. What’s it all about? Yelp commissioned a survey to see how important and how many conversions its platform was bringing in. If the results are fully accurate and approved […]

Read more
Spam and hacking potential increased during last year.

Image Source: https://www.flickr.com/photos/gjulian/4805206532/

Spam is on the increase – again!

(…and not the edible kind either!) This is probably not headline news and as many of us will agree, we are constantly being bombarded with messages and junk which we simply don’t want. Google has released its latest annual spam report, and on closer inspection, the figures do look quite eye watering and a worry. […]

Read more