It’s well known that we all hate queuing, wasting time, being in some place when we could be doing something else etc. Brits are amongst some of the worst people in the world that this applies to. However, thanks to a new addition to Google searches, all those things might be something of the past, […]
Google Projected to Own 80% Of Search Ad Market by 2019
In 2016, Google held 75.8% of the search ad market and in 2017 they are currently holding on to 77.8%, but according to researchers eMarketer this is predicted to increase to 80% by 2019. Due to this increase it is projected that Google’s competitors including Microsoft, Yelp and AOL are going to lose significant ad […]
At the beginning of March 2017 webmasters started to suspect Google had released a new update due to fluctuations in traffic and rankings. It is believed that on March 8th a new unconfirmed Google update was released called Fred. We’ve heard of Pigeon and Penguin, but Fred? Webmasters have named this update Fred due to […]
The role user experience will play in the future of your website and business
As with any year in the digital marketing world the industry goes through a period of great change. In 2016 and specifically, we had a number of different algorithms and the introduction of ‘machine learning’ or ‘artificial intelligence’ which we have mentioned before. As technology continues to improve year on year, this is fed into the […]
Google now has a “people also ask” within it’s search results
We regularly report on changes to the Google search engine. In the past these have included things like the way results to keyword searches are returned, algorithmic changes and updates, or mere changes to Google’s interfaces to help push or promote something new. Whatever it is there is a central point to all scenarios. With […]